Privacy Policy
1. Introduction
This Privacy Policy outlines how Nexus Business Strategy collects, processes, and protects personal data of visitors and users of our website. This policy applies exclusively to data collected through this website. The owner of this website is Nexus Business Strategy, located in the Netherlands (Europe). Website hosting and programming: Squarespace Inc.
2. Data Collection and Processing
We collect data in two ways:
Via the contact form: When you share your name, email, company name, and message with us, we use this data to answer your request. We store this information for 12 months, after which it will be deleted.
Via Google Analytics: We collect aggregated and anonymized data, including the number of (unique) users, session statistics, approximate geolocation, and browser & device information. We have enabled IP anonymization to comply with GDPR. Google processes this data on our behalf as a processor under their GDPR-compliant terms. For more details, see Google's Privacy Policy. We use this data to improve relevancy and navigation on our website. We don’t capture personal data. We apply Google’s default expiration time of 2 years.
We process your personal data based on the following legal grounds:
Consent: For analytics cookies and data submitted via the contact form.
Legitimate Interest: To improve website functionality and security.
Contractual Necessity: To respond to inquiries via the contact form.
3. Consent Mechanism
When you first visit our website, we display a cookie banner requesting your explicit consent for the use of non-essential cookies, such as analytics cookies. You can manage your consent preferences at any time via our Cookie Settings tool, available on our website. By using our website, you agree to the terms of this Privacy Policy and give explicit consent for the processing of your data.
4. Cookies and Tracking Technologies
Our website uses cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser. By using cookies, we can provide you with more user-friendly services that would not be possible without the setting of cookies. Cookies enable us to recognize you on our website. The purpose of this recognition is to make it easier for you to use our website. The cookies are not associated with your name, IP address, or similar data.
Most of the cookies we use are "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser on your next visit. Analytics cookies, provided by Google Analytics, have a default expiration of 24 months.
You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, and to activate the automatic deletion of cookies when the browser is closed. When cookies are deactivated, the functionality of our website may be limited.
We use cookies to enhance user experience and for analytical purposes (e.g., Google Analytics). We don’t sell any cookie or other data to third parties.
5. User Rights and Control
You have the right to access, rectify, and erase your data. For any requests or concerns, please use our Contact Us form.
6. Data Processing and Security Measures
We employ security measures to protect your data from unauthorized access.
7. Updates and Compliance
This Privacy Policy is effective from July 5th 2025. We may update it to stay compliant with applicable data protection laws, including the GDPR and ePrivacy Directive. Check for changes periodically.