Who we are

Welcome to Nexus Business Strategy.

We specialize in providing comprehensive solutions to enhance your business's strategic direction, operational efficiency, and market positioning. Our services are divided into three interconnected modules: Business Strategy, Data insights, and Delivery.

Nexus Business Strategy was founded by Hendrik Pot and Erik Stronk, two visionary leaders with over 25 years of experience across industries at the C-level.

Hendrik Pot is a seasoned professional in finance, ICT, and management, with a proven track record in leading operations and managing complex projects in different roles like CFO, CEO and COO. Hendrik is known for his open, honest, and innovative approach, focusing on results and building long-term relationships. His sharp insights, strong analytical skills, and diverse sector experience make him a versatile leader.

Erik Stronk is a dynamic CEO with extensive experience in sustainable energy, telecom, IT, and parking. His expertise spans marketing, branding, technology, procurement, and sales. Erik excels in brand building, organizational restructuring, team development, product innovation, stakeholder management, and financial oversight. His no-nonsense approach, creativity, and results-driven focus make him an inspiring leader.

At Nexus Business Strategy, we believe in the power of collaboration and innovation. Our mission is to help your business grow through strategic insights and practical solutions. Contact Erik and Hendrik today to discover how we can support and transform your organization.

Let's shape your future together!

“We believe in a world where organizations operate with purpose, agility, and impact.”

Our Core Values

1. Connection

We build bridges—between people, ideas, and execution. We connect strategy to action, data to insight, and ambition to reality.

2. Ownership

We take responsibility for outcomes, not just deliverables. We lead with initiative, act with integrity, and stay accountable—always.

3. Agility

We move fast, adapt faster. Our methods are structured, but never rigid. We tailor our approach to your context, your pace, your goals.

4. Authenticity

We bring our whole selves to the table. No jargon, no ego—just honest collaboration, deep expertise, and real results.

5. Impact

We measure success by what changes. We aim for outcomes that are visible, valuable, and lasting.